Finsight: Know the Ins and Outs (and Taps) of EMV

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What’s in this Payfirma Finsight?

If you’re a merchant in the U.S., you may be aware of some changes that were implemented last year that affects in-store transactions: the shift from magnetic stripes to chip card technology (EMV). U.S. merchants are updating to EMV-capable payment technologies, and banks are issuing new Chip and PIN credit and debit cards.

To better protect your business, you need to know more about this latest milestone in payments security. Research shows that only 37% of U.S. merchants have implemented EMV into their businesses, and it’s largely due to a lack of merchant knowledge.

No matter your business, it pays to be informed. So we’ve crafted Know the Ins and Outs (and Taps) of EMV: The Migration to Chip Technology to help you understand the change, protect your business from unnecessary fraud, and help maintain a healthy payments ecosystem.


What you’ll learn:

  • The cost of not switching
  • EMV vs. magnetic stripes
  • Chip and PIN, Tap and Pay, and mobile payments
  • What the Liability shit is and how it affects you
  • What you need to be EMV-ready

Fill out the form above and in a few seconds, you’ll get our free resource on the latest evolution of payments security.