Earlier this month, LinkedIn released their list of the 50 Most Influential Financial Services Brands. We’re very excited to share that Payfirma was included among the Top 10 most influential companies. We share this honor with the likes of global brands such as Citibank, Wells Fargo, BlackRock, and JP Morgan.
The companies on this list effectively use the “LinkedIn platform to engage, educate, and inspire their target audience”.
The list was determined using the LinkedIn Content Marketing Score which is “calculated by measuring the ratio between the total target audience and the unique users that engaged with the content in 2015”. The score also takes into account all content-related activities on the social platform, such as company page updates, employee shares, sponsored updates, and influencers and employees posts through self-publishing on LinkedIn.
Here are the top 10 most influential financial services brands on LinkedIn:
- Allianz Group
- ABN AMRO N.V
- American Express
- Wells Fargo
- JPMorgan Chase
- Morgan Stanley