Payment Tools Part 2: Traditional Terminals


Taking payments in multiple ways will increase your revenue and improve your customers’ experience. In this series, we’ll explore the many payment channels that can help you grow your business.

Traditional terminals are the most standard way to accept credit cards. Either wired or wireless, traditional terminals allow you to accept credit, debit, and mobile payments using EMV and NFC features in-store and on premise. This payment channel is a reliable and convenient method to accept credit cards.

Credit card

Traditional terminals benefits

Most universally accepted way to pay

The adage “if it ain’t broke, don’t fix it” rings true for traditional terminals. This payment channel is familiar and trusted by many consumers.

Flexible

While wired solutions are great for on the counter or at checkout, wireless terminals can be used for tableside payments or speedy off-site checkouts. Wireless terminals don’t depend on phone lines so you can quickly accept payments anywhere you are.

Fast & Efficient

Terminals enabled with NFC functionality provide a speedy checkout; customers can simply tap and go, effectively line-busting. This is particularly beneficial to high-volume businesses to reduce lengthy waits. When customers see a long line at the till, their desire to avoid waiting in line outweighs the need to purchase the product; 86% of consumers will avoid a store if the wait time is too long.

Cater to customers

When you have a traditional terminal, you’re able to accept all major credit and debit cards, allowing your customers to pay however they want. Offering customers the luxury of choice is crucial; in today’s age of convenience, consumers will have no problem taking their business to your competitors that do cater to their preferences.

Why Payfirma?

Secure

Don’t worry about PCI compliance; we’ve got your back so you can process safely and securely without worry. All of our terminals are encrypted, ensuring sensitive customer payment data is protected.

Terminal Support

Nothing is worse than having technical difficulties and no help on the horizon. The last thing you want to do is have to turn away customers. Payfirma offers 2-hour guaranteed terminal troubleshooting response from a trained POS support rep.

EMV-enabled

We offer a variety of EMV-enabled terminals. EMV terminals are ideal for your business: with just one terminal, you can accept magnetic-strip cards, chip and PIN cards, and NFC mobile payments.

Future-friendly software

Our terminal software is adaptable to the latest in payment technology. Easily add-on new features and make upgrades when needed.

Conclusion

While traditional terminals don’t have the same benefits as other newer payment channels, such as mobile or recurring billing, it stands strong on its own. People trust what they know. Regardless of wireless or wired, traditional terminals allow businesses to accept credit cards which allow you to reach a wider customer base because credit cards are rapidly overtaking cash as the preferred payment choice.

Learn more about Traditional Terminals here & stay tuned for the next installment of the Payfirma Tools Series!