Our Infographic this week is brought to you by Hubspot.
Social selling has exploded in the last couple of years but this shouldn’t come as a surprise. Humans are social beings by nature, which is why there are currently over 1.44 billion users on Facebook alone. There’s also the other popular guys that you shouldn’t forget: Instagram, LinkedIn, Twitter and Google+.
Social media is used for just about everything including: customer service, ratings, creating relationships, buying products, gathering information and connecting with brands. Which is why all businesses should be on at least one or more social outlet.
If you’re not currently utilizing social media to market and sell your product or service, you are missing out on billions of opportunities. The following infographic outlines how businesses are using social selling to engage with their audience and in the end increase sales and create better relationships with their customers.
72% of B2B buyers used social media to research their purchase decision in 2014
79% of salespeople who use social media outsell their peers
LinkedIn traffic converts into leads 277% more than Facebook or Twitter
54% of salespeople say they closed a deal as a result of social media
53% of buyers said that they rely on peer recommendations before making a purchase decision – a number that was just 19% in 2012