Businesses are always striving for continuous customer engagement. As a business owner, you want customers to buy, return to your store, then buy again. Receipts are often overlooked as a way to grow your business. Receipts are the final touch point a customer has with your business after they walk out of your store. Why not use that to your advantage?
Printed receipts are still the norm, but people are getting comfortable with email receipts. Email receipts give businesses a new advantage because they can be customized and can include helpful links for your customers. Here are tips on using receipts to grow your business.
Email your receipts if you can
When you email your receipts, you have collected a critical piece of customer information. This is a golden nugget for retention. Make sure you leverage your customer email list. Occasionally engage your customers through email on special events or other helpful topics. At Payfirma, you can view and use all your customer profiles that are saved with each transaction.
Build your brand with your logo
Some digital receipts allow you to upload your logo to customize your receipt. This is great branding for your company and helps customers recognize you.
Include your contact info on receipts
It’s always a good idea to make it easy for your customers to get a hold of you. You can use your store’s physical address, your website if you have one, or your business phone number. Helpful hint: having accessible contact information has also proven to significantly reduce chargebacks.
Build word of mouth with social links
Using email receipts can be a great way to build your social network. If you have a Facebook page, Twitter account, or Yelp profile, you can easily gain more social ‘klout’ by making it easy for your customers to ‘Like’ your page, follow you and give your business positive reviews. Customers will be able to click on the social links on your receipts to keep the conversation going.
Strengthen your brand with a custom note
It is powerful to speak directly to your customers with a custom note. A custom note section can be used to thank customers for shopping, notify them of an upcoming sale or special event, and even a place to give a discount or promotion. We have seen that custom notes with less than 150 characters are the most effective.