Tips for eCommerce Part 2: Product Details

The task of opening up an online store is quite different from opening a physical one. In this blog series we will provide tips for building or optimizing an Ecommerce store to ensure your team’s success.

Tip #2: Product Details

For online stores, your images have to compete with real life tangibility. If you can show detailed product images to the customer, it will provide a real-life shopping experience and help convince them to make a purchase.

You know the old cliché, a picture is worth a thousand words, so let your products speak for themselves with beautiful images and multiple angles. The first image will influence the customer’s first impression of the product, so make it count.

Make sure to keep the look and feel of images consistent to provide a seamless experience for online shoppers. Make it easy to find merchandise with clear titles and detailed descriptions. Include image thumbnails in the cart page so customers know they are buying the right item from a glance. You don’t want customers realizing they’ve selected the wrong product at checkout and risk losing a sale.

To learn more about how to create a successful eCommerce store, download the Merchant’s Guide to Building an ECommerce Store