One of the major challenges of running an online business is creating an eCommerce website your customers can trust. Building trust with your customers online is much harder than doing it in person, but it can be done!
Here are 5 tweaks you can make on your eCommerce website to make it more trustworthy.
1. Display Security Badges and Icons
A simple fix to create trust in your eCommerce site it to display security badges and icons. Security and protection of sensitive card data is extremely important to online shoppers. Your eCommerce website can appease customer’s security concerns by showing security badges and certification information. Things such as SSL certificates, PCI Compliance and other certifications will show your site is verified by security companies are.
2. Show Company and Contact Information
Having easy to find company and contact information will give your customers confidence in your business. Sharing your company story, what you sell and why builds a relationship with your customers and lets them get to know you a little better. The better they know you, the more likely they’ll trust you enough to make a purchase on your site.
It’s also important to make it easy for customers to get a hold of you on your website for assistance. You can do this by having a dedicated Contact Us section with your phone number, mailing address, email, customer support line and links to your social media networks. Some businesses even include a Contact Form directly on their website to make it even simpler for web visitors to leave a note.
4. Have a Return Policy
One of the most essential items for trust building on your eCommerce website is sharing your return policy. A return policy is important for online shoppers because they can’t try on a product or test it out like they can in-store before making a purchase. A simple and clear return policy makes it easier for customer to commit to a purchase because they know it can be returned if the product doesn’t meet their expectations, want to do an exchange or they receive a faulty product. It’s a definite must have.
5. Add Product Ratings and Reviews
According to Search Engine Land, 72% of customers trust online reviews as much as personal recommendations. Enabling product ratings and customer reviews on your website can make a huge impact on sales, showing visitors that other shoppers have done business with you, and that they approve your products.