Customers used to visit a brick-and-mortar store to browse and purchase but now they have mobile phones, iPads, and laptops to aid their shopping process. Consumers frequently switch between retail touch points while they browse and shop; 73% of retail shoppers use multiple channels (mobile, online, and in-store) to make their purchase. Where multichannel is the use of multiple channels in a consumer’s shopping experience, an omnichannel experience means that each channel is cohesive and synonymous, creating a unified experience no matter how consumers interact with a brand. Below, we’ve rounded up six blog posts about multichannel and omnichannel selling.
Webrooming and showrooming
First, let’s take a look at how consumer behavior has evolved. There are two behaviors in particular that have risen in popularity: webrooming (browsing online and then shopping in-store) and showrooming (browsing in-store and then buying online). This is pertinent as it indicates the shift that shopping is experiencing; it’s now being conducted across multiple channels, which has prompted a rise in multichannel and omnichannel selling. Read this blog post to learn more about consumer behavior has evolved.
Accepting multiple payments
Many companies still operate as a single-channel business – which means they could be losing out on potential sales. Consumers want choice as well as convenience; they want to be able to choose the payment method they prefer to use. Our blog post Three Reasons to Accept Multiple Payments explores how expanding the payments you accept is beneficial for your business.
The lines between online and offline shopping are blurring as more and more businesses expand their selling channels. Many previously eCommerce-only businesses are expanding into brick-and-mortar locations, as well as vice versa. Check out this infographic from Infographic List for stats and facts about multichannel retailing.
Consumers these days have come to expect a fluid, omnichannel experience. Businesses that don’t ensure a seamless experience can bring their consumers’ shopping process to a screeching halt and potentially lose out on sales. Read this post for six reasons you should be thinking about an omnichannel strategy.
Omnichannel tips to increase sales
Now that you’re familiar with the importance of an omnichannel strategy and why you should implement one, check out this blog post for three actionable omnichannel tips that you can do to increase sales.
From Disney to Starbucks, read this post for a look at some real-world examples of superstars that are leading the way in omnichannel selling.